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Marketing & Publicity (India)

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Social Media

  • No content (image or video) to be shared from table read, production start, BTS, script, look of the character, etc. from commencement of the shoot till premiere date, without aligning with social + PR+ content + launch marketing teams at Prime Video. Content can be shot and banked to be used at an appropriate time later. BOX links will be shared with the production to maintain a repository of the content.
  • Once announced in public, images/videos can be used only after QC and approval from PV team (social + PR + content + launch) to check for sensitivities and align with the overall campaign planned for the title.
  • When sharing on social media, show name (if already announced) should be used as #ShowNameOnPrime and Prime Video IN handle to be tagged (@primevideoIN)
  • The social team will reach out for content capture during production. This content will be bespoke and will be banked and used later as per the campaign plan
  • The social team might request for additional content to be shot to promote the show

Please reach out to the social team at PV IN (@kishorpu and @pv-in-social) for more information.

Marketing & Publicity

  • Amazon Studios (AS) Marketing controls all marketing for the project (e.g., photo shoots, marketing designs, trailers).
  • AS Marketing’s Global Creative Production Team handles centralized physical content capture for all Marketing and Studios stakeholders, as well as AV/post pipelines & digital asset distribution across all verticals, which include; Movies, Series, Brand & Sports.
  • AS Marketing relies on access to the production and recording studios for Behind the Scenes footage production and recording studios for Behind the Scenes footage and talent or artwork for various content capture needs including; Unit Photography, Electronic Press Kits (EPK Interviews), Behind the Scenes (BTS) footage, Key Art Galleries & Photo Shoots, Content Days, as well as Social Specific Capture, including ongoing coverage and self-taped video requests. This access is in coordination and collaboration with the show production’s schedule to limit impact.
  • AS Marketing manages all talent approvals of stills & video assets, as well as their distribution. If Production Company requires any imagery or video assets for marketing or publicity purposes, please contact AS Marketing.
  • AS Marketing controls and maintains all social media handles for the project and will work with Production Company to develop content but the accounts must be managed through Amazon.
  • If Production Company is contacted by any media company, artist agency or press, Production Company must refer such individuals/entities to AS Marketing and AS Publicity respectively.

AS Publicity – Press announcements, media queries and social media
AS Comms and Publicity team manages the drafting and dissemination of all press announcements for the shows/movies including the initial greenlighting, premiere date and cast reveal announcements. Production Company will work in synergy with the AS Comms and Publicity team since inception towards the formulation of announcement press releases and helps the team secure approvals on relevant talent and creators’ quotes. The PR or Publicity at the Production Company and talent PR teams would refrain from distributing any press release/note at their accord.
Production company will divert media queries from the local/international press and media to the AS Comms and Publicity team should there be any during the shoot and refrain from responding at their end.
Most importantly, production company will ensure that nothing goes out on social media of the cast and crew pertaining to the show – pre, during and after the shoot – including end of shoot images, pictures from the wrap party if any. Essentially, no image or video from the sets, or regarding the title should go out in a public domain as it could potentially affect the press announcement(s). For instance, there shouldn’t be a clapboard picture upon commencement of the shoot or a post shoot wrap picture on social media from cast and crew of a show/movie. In the event of any unforeseen incident(s) during the shoot of a project which could have potential repercussions on reputation or image, it is incumbent on the Production Company to duly inform the AS Comms and Publicity team. This will help all stakeholders to act in a preemptive manner and mitigate any risks from a crisis communications standpoint. Please feel free to reach out to the AS Comms and Publicity Team at this email id pv-in-pr@amazon.com should there be any questions or the team requires any additional details.

AS Marketing - Audio Visual (AV) Post Production & Localization
AS Marketing AV Post Production team manages video deliverables (Trailers/TV Spots/In Cinema AV/Multi Title Sizzles, Clip Pulls, etc.) and testing that are part of the overall marketing campaign. This includes: creative development, post production, technology infrastructure coordination and localization of marketing for Movies, Series, Brand & Sports.
The AS AV team will create post production pipelines from localization, editorial post-production, audio mixing, finishing, motion graphic design and animation in collaboration with AS Content Security to ensure that processes are meeting the pre-release content security thresholds.
AS Marketing AV Post Production will work very closely with the show post production and VFX teams to coordinate receipt of post schedules, dailies, VFX, sound and rough cuts to be used for marketing’s creative development needs.

AS Marketing - Tier 1 Content Security
AS Marketing determines access to content on all Tier 1 Security based on input from key stakeholders across the organization. They balance the momentum of asset development across the many teams working towards a successful launch with the need for security to ensure there are no leaks, which would have cascading effects of re-calibrating campaign beats and creative.
The first point of contact for access to still and video assets is the Lead Creative Producer assigned to the title. AS Creative Production provides assets based on governance from the Creative Marketing Team, Franchise and Content Security, but is agnostic on who should be provided access.
Production must work with watermarked assets. (e.g. all photo and AV assets)
Production Company must not develop contests or giveaways in connection with the project without AS prior approval. (Connect with PR/EVENTS)

Projects are expected to deliver:

  • Gallery / Key Art / AV Promo Spots / Social Capture
  • Unit Photography-all available file format (RAW, TIFF, JPGS)
  • BTS & EPK AV Capture
  • Show Title Treatment (Vector file)
  • Web / Social assets
  • Trailers Promos (Texted and Textless Split versions required)
Below are AS Marketing key roles the Production might interact with:
  • GCP Vertical Managers: can offer Production Companies confirmation of their assigned AS Marketing touchpoint. (contacts below)
  • Lead Creative Producer (LCP): Production Companies first point of contact for all content capture and still & video asset access requests. Controls 360 Photography & AV Content Capture & talent photo approvals.
  • Creative Producer: Works directly with the LCPs handling all Social driven content capture on set. Acts as Production Companies first point of contact for Social Media policies & controls social specific talent approvals.
  • AV Producers: Produce & deliver AV materials, including final teasers, trailers, spots, clips, sizzles and oversees post pipelines and AV material talent approvals. These producers will need access to early scripts, camera test information, post schedules, VFX, SFX and Easter eggs awareness very early in the production.
  • Localization Producers: Will work directly with show and studio localization team to translate, adapt and dub voices for international markets. These producers will need access to early scripts, casting, Easter eggs very early in the production.